Like 77 Privacy Policy – Your Data, Protected in PH

Last Updated: June 2025

1. Introduction

Welcome to the Like 77 Privacy Policy. Like 77 ("we," "us," "our," or "the Company") operates the online betting platform accessible at like77.best. This privacy policy explains what personal data we collect from members and visitors in the Philippines, why we collect it, how we use it, and the rights you hold over it under Philippine law.

Like 77 is committed to protecting the privacy of every kabayan who uses our platform. We take data privacy seriously — not just because we are legally required to under the Data Privacy Act of 2012 (Republic Act No. 10173) and its implementing rules and regulations, but because it is simply the right thing to do for our community of Filipino bettors.

By registering for a Like 77 account or using any services available on like77.best, you acknowledge that you have read and understood this privacy policy and that you consent to the collection and use of your data as described herein.

2. What Data We Collect

Like 77 collects personal data that falls into the following categories:

• Identity data: Full legal name, date of birth, gender, nationality, and government-issued ID information (e.g., PhilSys ID, passport, driver's licence, UMID).
• Contact data: Email address, registered mobile number, and residential address in the Philippines.
• Account data: Username, encrypted password, account registration date, and account activity history.
• Financial data: Deposit and withdrawal transaction records, preferred payment methods (GCash, Maya, BDO, BPI, etc.), and transaction amounts in Philippine Peso (₱).
• Usage data: Betting history, game preferences, session duration, pages visited on like77.best, device type, browser type, and IP address.
• Communications data: Records of your interactions with our customer support team via live chat or email, including any complaints or feedback submitted.
• Verification documents: Photographs or scanned copies of government IDs submitted during KYC (Know Your Customer) verification.

We do not intentionally collect sensitive personal information beyond what is required for identity verification and anti-money laundering compliance. If you believe we have inadvertently collected data beyond this scope, please contact us immediately.

3. How We Collect Your Data

Like 77 collects your personal data through the following methods:

• Direct input: When you register an account, complete verification forms, or contact our support team.
• Automated collection: When you browse like77.best, our servers automatically log your IP address, browser details, and device information through cookies and similar tracking technologies.
• Payment processors: When you deposit or withdraw funds, our payment gateway partners share transaction confirmation data with us to update your account balance.
• Third-party identity verification: When you submit KYC documents, we may use compliant third-party verification tools that process your data under strict data processing agreements.

4. How We Use Your Data

Every piece of data Like 77 collects serves a specific and legitimate purpose. We use your personal data to:

• Create and manage your Like 77 member account.
• Process deposits and withdrawals in Philippine Peso (₱) through your chosen payment method.
• Verify your identity and age as required by Philippine gaming and anti-money laundering regulations.
• Personalise your betting and gaming experience on like77.best, including relevant promotions and content.
• Send you account-related notifications via email or SMS, such as transaction confirmations, security alerts, and bonus updates.
• Detect and prevent fraudulent activity, bonus abuse, and account security breaches.
• Comply with legal obligations, including reporting requirements imposed by relevant Philippine regulatory bodies.
• Improve our platform, fix technical issues, and develop new features based on aggregated usage data.
• Respond to customer support queries and resolve complaints fairly and promptly.

We will not use your data for any purpose that is incompatible with the reasons stated above without obtaining fresh consent from you first.

5. Sharing Your Data

Like 77 does not sell, rent, or trade your personal data to any third party. Period. However, certain operations require us to share limited data with trusted partners:

• Payment processors: GCash, Maya, GrabPay, Coins.ph, BDO, BPI, UnionBank, and card processors (Visa/Mastercard networks) receive transaction data necessary to execute payments.
• Identity verification providers: KYC and AML compliance partners may receive your ID documents for automated or manual verification. These partners are contractually bound to confidentiality and data protection obligations.
• Regulatory authorities: We may disclose data to the Philippine Amusement and Gaming Corporation (PAGCOR), the Anti-Money Laundering Council (AMLC), or other competent authorities when required by law or court order.
• Technology partners: Hosting providers and cybersecurity firms that maintain our platform infrastructure may process data on our behalf. All such partners are subject to strict data processing agreements.

In all cases where we share data, we ensure that the receiving party applies data protection standards no less rigorous than our own.

6. Data Retention

Like 77 retains your personal data for as long as your account is active and for a period thereafter as required by law. Specifically:

• Account and transaction data is retained for a minimum of five (5) years after account closure, as required by Philippine AML regulations.
• KYC verification documents are retained for the same five-year minimum period from the date of verification.
• Support communications are retained for two (2) years from the date of the last interaction, or longer if related to an open dispute.
• Cookie and usage data collected through analytics tools is retained for up to 13 months from collection.

After the applicable retention period has expired, your data is securely deleted or anonymised so that it can no longer be used to identify you.

7. Security Measures

Protecting your personal data is a technical and operational priority at Like 77. We implement the following security measures:

• All data transmitted between your browser and like77.best is encrypted using 256-bit TLS/SSL encryption.
• Passwords are stored using industry-standard one-way hashing algorithms. We never store your password in plain text.
• Access to personal data within Like 77's systems is restricted on a need-to-know basis. Staff are granted only the minimum access required to perform their roles.
• Our infrastructure is monitored 24/7 for suspicious activity, intrusion attempts, and anomalous access patterns.
• Regular security audits and penetration tests are conducted by independent security professionals.
• In the event of a data breach that is likely to harm affected individuals, Like 77 will notify the National Privacy Commission and affected members within the timeframes prescribed by RA 10173.

8. Cookies and Tracking Technologies

Like 77 uses cookies and similar tracking technologies on like77.best to improve functionality and understand how members use the platform. The types of cookies we use include:

• Essential cookies: Required for core platform functions like logging in and maintaining your session. These cannot be disabled without breaking the site.
• Analytics cookies: Help us understand traffic patterns and member behaviour on like77.best so we can improve the experience.
• Preference cookies: Remember your settings and preferences, such as language and display options.
• Security cookies: Used to detect fraudulent activity and protect your account from unauthorised access.

You can manage or disable non-essential cookies through your browser settings at any time. Note that disabling certain cookies may affect some features of like77.best. We do not use cookies to track you across third-party websites.

9. Your Data Rights

Under the Data Privacy Act of 2012 and NPC issuances, every Like 77 member based in the Philippines has the following rights regarding their personal data:

• Right to be informed: You have the right to know what data we collect and why — which is exactly what this privacy policy explains.
• Right to access: You can request a copy of the personal data Like 77 holds about you at any time.
• Right to correction: You can ask us to correct any inaccurate or incomplete personal data in your account.
• Right to erasure: You can request deletion of your personal data, subject to our legal retention obligations.
• Right to object: You can object to the processing of your data for certain purposes, such as direct marketing.
• Right to data portability: You can request a machine-readable copy of your data to transfer to another service where technically feasible.
• Right to file a complaint: If you believe your data privacy rights have been violated, you may file a complaint with the National Privacy Commission (NPC) of the Philippines.

To exercise any of these rights, contact our Data Protection Officer at privacy@like77.best. We will respond to valid requests within 15 business days.

10. Minors and Age Restrictions

Like 77 does not knowingly collect personal data from individuals under the age of 21. In accordance with Philippine gaming regulations, our services are strictly for adults aged 21 and above. If you are a parent or guardian and believe that a minor has registered on our platform, please contact us immediately at support@like77.best. We will investigate and permanently close the account, deleting all associated data.

11. Third-Party Links

Occasionally, Like 77 may reference or link to content from third-party organisations (such as gaming providers or payment networks). These third parties operate their own websites with their own privacy policies, which are independent of Like 77's. We are not responsible for the data practices of any third-party websites. We recommend reading the privacy policies of any third-party services you use in connection with your Like 77 account.

12. Changes to This Privacy Policy

Like 77 may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or platform features. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify members by email. Your continued use of like77.best after any changes constitutes your acceptance of the updated privacy policy. We encourage you to review this page periodically so you stay informed about how your data is protected.

13. Contact Us & Data Protection Officer

Like 77 has appointed a Data Protection Officer (DPO) as required under RA 10173. If you have any questions, concerns, or requests related to this privacy policy or the handling of your personal data, please get in touch:

• Data Privacy Email: privacy@like77.best
• General Support: support@like77.best
• Live Chat: Available 24/7 at like77.best
• Mailing Address: Like 77 Data Protection Officer, Philippines

We are here to help. Kung may tanong ka about how your data is used, huwag mag-alinlangan makipag-ugnayan sa amin. Your privacy matters to us — as much as your experience on Like 77 does.